4 essential components

We regularly evaluate the marketing automation implementations we do for customers. From our practical experience, we have identified four pillars that we see are essential for success. In this article I explain these four pillars. We regularly evaluate the marketing automation implementations we do for customers. From our practical experience, we  Cayman Islands Phone Number List have identified four pillars that we see are essential for success. In this article I explain these four pillars.

 

1. Strategy: start with a clear

We often see that marketing departments get started  Cayman Islands Phone Number List with the many functions of their marketing automation software, but that well-thought-out goals and a clear strategy are still missing. As a result, people quickly become entangled in the implementation and the desired results are left behind. Therefore, make sure that you first consider the goals you wish to achieve with the use of marketing automation . The marketing objectives of the organization form the basis for this. You can then map out a strategy to get to that end point. How can you use marketing automation to, for example, acquire more customers, create more retention or higher customer satisfaction?

Cayman Islands Phone Number List
Cayman Islands Phone Number List

2. Approach: formulate

 

When the goals and strategy are clear, the other pillars Cayman Islands Phone Number ListV  come into view. Use a structured approach for this.Start with the strategy, goals and objectives.Determine what you know about the customer, what customer insights you have.Think of the campaigns with which you want to achieve the goals and/or improve the customer journey.Determine which customer data you (need) and whether that data is also available. You need permission for some channels.

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