A Corporate Story Good?

“The world is changing. Technological developments follow each other at a dizzying pace. We’re going to have to adapt faster than ever…” Wait a minute, how many times have you heard this? This is not the unique story of your organization, is it? The corporate story should do just that: clarify your unique raison d’être in the Macedonia Phone Number List world. Because every organization has a unique story. Finding and expressing them well without ending up in clichés is often quite a challenge. In this article I show what a good corporate story is based on 3 examples.


Why a corporate story?

Don’t we already have a wonderful mission, vision and core Macedonia Phone Number List  values? Certainly. However, they are often rational and abstract. It doesn’t make your heart beat faster. Stories do just that. Good stories are remembered better and encourage people to take action. Because they are processed at a deeper level in the brain than facts (see also the article The Neuroscience Behind Data Storytelling ). In addition, a corporate story provides  Macedonia Phone Number List context. It shows how ‘loose’ core values ​​relate to each other, what they contribute to and how the puzzle pieces fit together. Image source: Scott Schwertly.

Macedonia Phone Number List

What is the corporate 

A good corporate story creates pride internally and shows to the  Macedonia Phone Number List outside world what relevance and meaning you add. It therefore also connects the inner and outer world of an organization. The corporate story aims to inspire: which propositions do you Macedonia Phone Number List  display, what is your content about and which strategic decisions do you make? In addition, it is a touchstone: are your  Macedonia Phone Number List actions in line with the big story?

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