Suppose, as an organization, we are faced with the purchase of a new CRM system. This goes to the heart of our entire business operations. As a director with marketing in my portfolio, I naturally want to know all about this. That is why I am present at the discussions with the various suppliers. And I ask a colleague to make a discussion memo in which the advantages and disadvantages of the different systems are listed point by point. So that we can Bahrain B2B List have a structured discussion about this in our project group. Also read: 3 golden rules for a business text that your target audience understands 2. Write reader questions for an advisory report Someone who receives advice wants to know what you think they should do. Of course you don’t go too fast when drawing up your advice.
Write reader questions
But if you pepper your advice with all kinds of Bahrain B2B List background information and alternative options, the reader gets distracted. Certainly if several people have to decide on your advice, you run a great risk that your advice will not become a decision document but a discussion document. In the advice, therefore, limit yourself to the core. (Previously prepared research reports and discussion memos can be attached as an attachment for completeness.) Questions to which the reader expects an answer are: What is the advice? What are the arguments for?
for an advisory report
What are the caveats? What are the costs? Example: another keyword program Our data analyst indicates that he wants to use a different Bahrain B2B List keyword research program . I’m responsible for the budget, but I don’t have the time (and I don’t feel like it if I’m honest) to really delve into it. So I don’t need an extensive overview in which all kinds of solutions are compared. I just want advice from the data analyst, a brief point-by-point explanation of why he advises that, an equally brief, point-by-point explanation of any drawbacks, and an overview of the costs. In this case, that is even fine in an e-mail. Then I know enough to say ‘yes’ or ‘no’.