A Successful Implementation

How do you avoid messing up a text with (foreign) language errors? Can you use difficult words, or are you aiming for B1 level? And what do you take into account when distributing your content? We list the top 10 articles on content and language of 2021.The importance of empathy and emotion in communication with your target group, the developments around AI-driven content, flexible schedules… You can read that and more in the trend overview for content marketing in 2021. What was the focus of your organization on the past year? And what is still relevant for 2022? chances are that you have also Israel WhatsApp Number List put a difficult word in a text or presentation to appear smarter. But is it a smart strategy to use difficult words? And does that also make you smarter? Scientists say “no”. It works just the other way around! Esmeralda Kleinreesink explains how that works in her article.


These 200 Powerful Words

You can write another amazing article, but if the title doesn’t appeal, your potential readers will drop out prematurely. How do you fish them in? By playing on emotion. And power words are the Israel WhatsApp Number List ultimate emotional trigger. Take inspiration from this list of 200 powerful words to make your titles irresistible from now on. How are you guaranteed to screw up your content? Olaf Geysendorpher shares in his article how he messed up a writing assignment. Where did it go wrong? He hadn’t taken the final correction seriously. What can we learn from that? “A good final correction will never let your text win. But a bad final correction can make your text lose.” In his article he shares 6 tips for better final editing. Another tip in the comments: “I discovered the read-aloud function in Word. Ideal for removing forgotten words, double articles and plural in a singular sentence!” Use it to your advantage.

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 campaigns & matching content

Steps 1 and 2 have given you a clear picture of the  communication and channels that are needed at different times to be able to develop that ideal customer journey.You can develop new contact moments or campaigns to prevent the pain points and moments of withdrawal and to positively influence the customer’s emotion. Think not only of conversion-oriented but also service-oriented campaigns. You directly attune the content of the content to the relevant phase and step into the customer journey.

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