After a record-breaking peak season. Online retailers are once again faced with a challenge that will put their logistics process to the test: returns. Returns are a real bummer in e-commerce: 61% of Dutch consumers admit to returning a product if they are not satisfied. A complicated return policy only creates losers. That is Somalia Email List why I share 6 tips with you to set up this ideal.
The Ideal Return Policy
Since returns seem to be the most natural thing in the world, it’s not surprising that 2 in 3 consumers won’t even place an order if a return policy isn’t available – according to research from Sendcloud. This was taken at the end of May 2021, in collaboration with research agency Nielsen. Eight different countries (7873 respondents) took part in the total survey, with 1002 respondents from the Netherlands. This article with Somalia’s Email List tips is based on the Dutch results.
Both online retailers and consumers find Somalia Email List returns a headache. Returns lead to low profit margins, are time-consuming, affect conversion rates and affect customer satisfaction – for good or bad. Half of Dutch consumers (47%) indicate that they find returns a lot of hassle. With an effective return policy, you spend less time processing returns. And by organizing the return process optimally, you have more insights into returns, both as an online retailer and as a consumer.