From the well-known “image washing” two marketing techniques or strategies are born, Green Washing and Social Washing . These strategies seek to sell a socially accepted idea of your company or product, when the reality is different from the image they show. The purpose of these two practices is not to add value to the brand but to grow sales. This can jeopardize the image of the company and make it more difficult to meet the expected objectives. Index of contents Social Washing, what is it? Social Washing consists of implementing a “social” marketing strategy with emotional advertising campaigns, when the reality of the values of that company are completely opposite. These campaigns show the company’s concern regarding issues such as racism, women’s empowerment or LGTBIQ+ visibility.
The link with the cause is usually purely aesthetic
Companies that Namibia Phone Number carry out Social Washing tend to join movements like #BlackLivesMatter but avoid inclusion and diversity in their teams. They sell a product saying that 20% of the proceeds will go to social causes, but the company’s production is based on exploitation to benefit its wealth creation. there were already cases of advertising to clean the image of brands noted for their environmental impact. These practices are a painful transition to a sustainable economy. As with Social Washing, it is a marketing strategy. This consists of showing an ecological, sustainable and respectful face with the environment, when in reality it does not exist. The Canadian consulting firm TerraChoice classified seven ways to identify GreenWash under the name . The company itself. Sin of “irrelevance”: giving importance to small details that do not it.
Sin of the lesser of two evils
Adding, when not necessary, sustainable features to products that are not sustainable. Sin of “lying”: falsifying data, inventing statistics… How to avoid Green Washing and Social Washing? As a company you must generate trust and a positive image for your public. If you use unfair techniques.Your brand image or your products may be harmeTrust is achiev showing your brand values. Uutting into practice everything you stand for and being honest and transparent. With your consumers. Post navigation ← Previous post Next entry → Related Posts RRSS content plan How to create a social media content plan Digital Strategy , Digital Marketing / By Chema Espejo Conversion optimization landing pages Conversion optimization landing pages Digital Marketing / By Daniel Urrutia Fundamental metrics to analyze Email Marketing Fundamental metrics to analyze Email Marketing Digital Marketing / By Daniel Urrutia Performance Marketing: Results Marketing Performance Marketing: Results Marketing Digital Marketing / By Álvaro García Search To look for: Search recent articles How to maximize the content focus of your reels Avoid problems when promoting giveaways in Facebook Ads Errors to avoid in Google Ads campaigns Suspended account on Amazon.