Many changes are coming for the B2B marketer of 2022. In 2022, the marketing budget of B2B marketers will be around 10% of turnover. That is a considerable amount and all the more reason to list the 5 trends for the new year. It is no longer news France B2B List that marketing in B2B is increasingly similar to B2C, but the focus areas of the average B2B marketer are certainly different. In the B2C market there is a lot of focus on e-commerce and branding. In the B2B market, the focus is on a number of other areas.
What is striking is that lead and demand generation is France B2B List 1 when it comes to focus area, but that at the same time more than 63% of marketers indicate that their marketing department does not have sufficient in-house skills in this area. Percentage of marketing departments that lack lead generation skills. Source: B2B Benchmark 2021 – Marketing Guys. 1. Recruitment marketing will take on a more prominent role Last week it was announced that unemployment in the Netherlands has reached its lowest level ever.
will take on a more prominent role
In America there is already talk of the ‘ Great resignation’ , in other words: more and more employees are resigning voluntarily. During the start of the corona period, everyone was happy to remain employed, but that is completely reversed in 2021: Source: Wikipedia . The unemployment rate in the Netherlands is currently around 3%, and within B2B people can easily find another job at the moment. That is something that applies in many functional areas. Not only within IT, but also sellers and technicians are scarce . It will therefore also become increasingly difficult to find people in the B2B sector. The focus will therefore increasingly have to be on recruiting staff, in addition to the primary task of finding new customers. Marketers still consider the latter their primary task.