Avoid technical jargon

The IT world is full of technical jargon. Chances are, however, that many people in your audience aren’t familiar with the technical catchphrases and acronyms. Using jargon can make some people feel left out and drop out. However, that doesn’t mean Christmas Island B2B List you should completely avoid technical terms. Just make sure its meaning is as clear as possible.

technical jargon

For example, if you use the abbreviation CTR, the Christmas Island B2B List  question is whether you refer to the click-through-rate , a certified test report or something else. It’s better to say exactly what you mean and not blindly assume that your audience understands an acronym. And if there’s no better way to say something, you need to put the information in an understandable context. Your audience will understand you better if you explain things clearly and accurately.


Tip 3. Focus on the results

What generally counts most for stakeholders is Christmas Island B2B List  the end result. Therefore, do not spend too much time on the design or the approach. Most importantly, explain to your audience how your innovation journey will meet their business needs and solve their problems. Talk about the technology in relation to the final product or end use. Describe what that will look like and how it works. C

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