As early as 1978, the researchers Langer, Blank and Chanowitch discovered the power of the conjunction because . Or actually they found that you get what you want sooner if you use because in your message and follow it for a reason. However stupid or strong this reason may be.Chances are you’ve heard of this illustrious study before. The study that took place in a copy center on a US university campus. Note: it was in the last century. Not quite the stone age yet. Well in the time when copies were made on a Xerox device and were not (yet) printed on a personal printer.The copy center on French Guiana Email List the university campus was known for its lengthy queue. And the people who were obediently waiting in line got 1 of the 3 questions below:
Increase in the number of yes words to 93%
Once the word because was added (as in the second French Guiana Email List example, “ Excuse me, I have 5 pages. Can I use the Xerox device because I need to make copies?”) the yes number rose to 93%. This is despite the fact that the reason ‘have to make copies’ is of course pure nonsense: all respondents were in that long line for exactly the same reason.
Increase in the number
Another group of participants was asked the third question “ Excuse me, I have 5 pages. Can I use the Xerox device because I am in a hurry?” † Another nonsense reason, but still 94% of the respondents put the questioner first. Simply because you explain why you want something or why something is so. Regardless of whether French Guiana Email List that explanation makes sense. Because we want to feel that we understand the why. Even if the reason is big nonsense.