It may not come as the biggest surprise. But the saying ‘to measure is to know’ also applies here. Collecting customer data is the foundation of every CX strategy. The more data you collect, the easier it is to meet your customer’s needs. Knowledge is also power. But in the Netherlands, retailers run into a problem – gaining knowledge is not as easy as it seems. The Dutch are reluctant to share their personal data, although they do demand Christmas Island Email List a personal experience. How can you personalize for someone who doesn’t want to reveal much about themselves?
Be consistent across all channels
There are a number of key action items that you can pursue regardless Christmas Island Email List of personal data. A number of general rules apply. For example, it’s important to be consistent across all the channels you have. Whether you approach people on Facebook, on your website, or in a physical store.It is important that customers are treated the same everywhere. Receive the same information. The same applies to transparency about, for example , data use , sustainability and social involvement.
Collect data in a customer-friendly way
Data will always play a huge role. It is up to companies themselves to ensure that the collection of data is arranged as well as possible and that it is as little in the way as possible for customers. Silos are a prominent obstacle in translating data into actionable insights. Data comes in from the entire customer journey that is not always shared with every department.