Do you have extra ambitious targets for 2022? Without an extra budget for this? Then include joint promotions in your (online) marketing plan. My e-mail box is overflowing with newsletters that contain the same offers and content every week. While as a marketing manager in, among other things, the car and travel industry, I often managed to achieve success with a joint promotion. According to Wikipedia, a joint promotion is “a promotion set up by two or more brands that offers a temporary benefit to the consumer”. I use a broader definition: joint promotion. Temporary advantage or who communicates is not important. The only thing that matters: two organizations work together and this benefits both brands and their customers. In this article you can read 5 reasons to start with joint promotions. And a number of practical tips to increase the chance of success.
Greater reach at no extra cost
Suppose you sell garden tools and send out a monthly Cayman Islands WhatsApp Number List newsletter to a limited group of customers. Be sure that the overlap in newsletter subscribers of a non-competitive garden furniture brand is limited. Yet you have a large overlap in target group. By sharing email content with links to each other’s websites, you reach new potential customers. It is of course important that the information fits into your newsletter concept and is relevant for the recipient. You then increase your reach at no extra cost.\
Be found better
Regardless of algorithms that determine your SEO position, the following applies: if you don’t have content about something, you won’t be found on it. As a travel organization, it is super relevant to write a blog about how to keep children calm during a trip. How nice is it to refer to a travel game supplier? The travel game supplier gives you travel games in exchange for the exposure. Which you can give as a gift when booking a specific holiday. Depending on the content of your blog, you can now be found on “kids quiet on the backseat”. In other words, you will be found in Google for several types of search queries.