2 trends that are close to each other: social commerce and AR. We already saw on Instagram and Pinterest that many brands add product tags to content, making it possible to make a purchase directly from the app. What we will see more and more: selling via live streaming. We saw before that you can digitally try on glasses, try Lesotho Email Lists on makeup or test different colors of paint on your wall with a camera. There are more and more options for fitting with AR products. For example, these shoes that Kirsten tested:
Augmented reality in practice
Is AR still a far-from-your-bed show? I can totally imagine Lesotho Email Lists that. I find it very interesting to think about myself. But I do think that AR is something you pick up on a project/campaign basis and not so much something you already work with on a daily basis. In the session of the University of Amsterdam, Bas Gezelle and Lothar van Diessen showed how you can give it a practical interpretation.
The University of Antwerp wanted to organize open Lesotho Email Lists information days, but unfortunately this was not possible due to corona. Besides being annoying for the university, it was also annoying for prospective students. They wanted to get to know the city and experience the atmosphere on campus. Bas and Lothar devised a campaign to radiate innovation by means of AR, to get to know the city and to introduce students to the university.Do you ever get confused between the difference between AR and VR? Bas explains it nicely on the basis of the image below. In short: with VR you are in the virtual world. With AR you add virtuality to the ‘normal’ world.