Amazon masters this game like no other. With Amazon Prime, Amazon does not have to earn so much from the streaming of series and movies, but the membership can also be earned back by the fact that these users order more from Amazon itself. The company is doing the same with the Kindle. Kindle users order more from Amazon. That way Amazon earns back the hardware. The payback period is Palestine B2B List then easy to calculate. This sounds like a logical strategy, but the basis of this type of combination is often laid by small, simple experiments that test whether it works or not.
15. Branding and performance
It needs little explanation that a strong, good Palestine B2B List brand can have a major impact on a company’s results. However, branding online doesn’t always get the attention it should in many cases. Precisely to improve those results.
Go hand in hand
The explanation behind this is not difficult to Palestine B2B List find, but at the same time not always logical. It already starts with the structure of many companies. In 2022, many companies will still have a communication department that is concerned about the brand, while the online or marketing performance department is concerned about achieving the measurable sales and profit targets that are there. Not logical, because all marketing activities should contribute to both the financial result and the brand.