Today’s teenagers (GenZ or Zoomers) are the young professionals and young parents of 2030. Together with the millennials, the Zoomers will make up 42% of the Dutch population in 2030, according to figures from Statistics Netherlands. In addition, the current over-55s are the over-65s of the next decade, the Haiti Email List so-called Silver surfers. In the lives of all these generations, technology plays an increasingly important role in making purchases. Millennials, and certainly Zoomers, have largely grown up with e-commerce. They have quickly adopted the conveniences that this entails in the past. The Silver surfers have become even more acquainted with online shopping due to Covid-19.
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There are fewer and fewer people Haiti Email List who are not at all comfortable with digital shopping. Despite this, the needs of each generation are quite different. Younger generations have grown up with online shopping, which gives them confidence in making online purchases. They are mainly concerned with having a positive impact on the world and also assess organizations on this.
Many of the Silver surfers have started shopping Haiti Email List online because of the corona. They also think it is important that the world is left behind for their (grand)children, but they struggle even more with the lack of confidence they have in online shopping.
