Creativity will survive

Copywriters become completely obsolete as soon as artificial intelligence enters the workplace. However? A cautious look past ‘Terminator 2030: Judgment Day’.Robots and smart computers are taking over the world. The apocalypse of artificial intelligence (AI) hangs over humanity like a threatening cloud. This  realization terrifies the editors in particular. The end is near! Or is it all okay?Well, we can safely say that computers are becoming increasingly intelligent and are therefore taking over more and more human tasks – including those of content creators such as editors, journalists and copywriters. There are virtual assistants who provide us with all the comforts, and there are even experiments in which computers make visual art, music and poetry. Incredibly interesting, but I still think that the human hand will continue to make the difference in the most creative part of communication, also in 2050.


Can you still distinguish between

Karlstad University in Sweden tested the quality of AI texts in 2014. The researchers presented 2 texts to readers . One was written by a journalist, the other by a robot. It turned out that the participants were barely able to determine which text was created by human hands and which by artificial intelligence. It was striking, however, that on average the readers found the texts of the robot more informative, but also significantly more boring. Colombia Phone Number List


Don’t count yourself rich

Does that mean that the editor’s profession is doomed? Does ‘Judgement Day’ make each and every one of us redundant? Not quite, but don’t count yourself rich. What didn’t really seem like a serious threat in 2014 (see Karlstad), will apparently already cost the first writers their jobs in 2020 (see Microsoft). Personally, I would already leave a financial report to a robot, but a creative text that should touch people? Nah .

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