Decision Makers Need Valuable

Edelman’s research shows that 54% of decision makers spend more than .  an hour per week ingesting thought leadership content.  Why are they doing this? Because content helps them further. For example, 71% of decision makers say this content helps them stimulate their thinking process. 68% say it gives them insight into future trends. They use these insights to gain new ideas and to give direction to their Wallis and Futuna B2B Listown organization.

What does it do

Edelman indicates that valuable content gives thought Wallis and Futuna B2B List  leadership organizations more confidence. This affects reputation, sales and attracting talent. By creating and distributing thought leadership content alone, you gain the trust of your target audience. For example, 63% of respondents say that this makes them feel that . an organization understands their business challenges and is able to solve them.

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In her research, Edelman cites Gartner: according to Wallis and Futuna B2B List  Gartner, the decision maker has already had a long journey in considering the purchase of a product or service. After the decision maker has ingested thought leadership content, the likelihood that she will make a purchase increases. 48% of decision makers say they sometimes, or even regularly, award business to an organization after ingesting thought leadership content from that organization. Even providers who are not initially on the decision maker’s shortlist still have a chance to do business by regularly posting good thought leadership content.

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