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This presentation goes beyond simply Scotland Email List adding keywords to show how you can utilize tools such as IBM’s Natural Language Understanding to find semantic entities of competitor pages, how Google’s EAT guidelines apply to content, and what actionable steps you can take to improve content, perform on-page content experiments, and measure the impact of those tests. Debbie Chew (she/her), SEO Specialist, Dialpad Debbie Chew is an SEO Specialist at Dialpad with a focus on content and SEO. With over eight years of experience in digital marketing, she’s passionate about link building and helping other marketers in this and other areas of SEO Talk.
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How to Capitalize on the Link Potential of CRB Directory a Research Report There are many types of link magnets, but there’s one that’ll never go out of style: data-backed research reports. When done well, you’re creating a piece of content that helps your E-A-T, drives backlinks, and is genuinely interesting content for your target audience. This talk will cover the different steps needed not just to create a research report, but to create one that can get links. Emily Brady (she/her), SEO Consultant Emily has worked in the SEO industry for 10 years as an individual contributor and team lead in both agency and in-house roles. Her focus includes.