Don’t Forget the Design

Keep the design calm, because it reads better. For example, do not sprinkle too much with different fonts, font sizes and colors. It is useful to make the title and subheadings stand out. Also make sure your text has enough white space. Think of wide margins and space between the titles and headlines. Dare to delete text: erase texts that add little or nothing. Always make sure that the text matches the existing house style of your organization, if any. And finally, make  El Salvador Phone Number List clear lists, if the text lends itself to it. An example:

A good design:

is quiet; does not know too many different fonts, font  El Salvador Phone Number List sizes and colors;has sufficient white space (margins/space between titles and headings);is free of superfluous text;fits in well with the existing house style;has lists (if the text lends itself to this).Also make sure that there are no mistakes in consistency. A text where ‘you’ and ‘you’ are used interchangeably is of course not possible. The time used must also be constant in your text. It should also not be noticeable if your text has been composed by different people (with different styles).

Extra rules for online texts

When writing texts for the web, in addition to all of the El Salvador Phone Number List  above, a few extra rules apply. Readers scan web texts, for example , and it is even more important that the structure of the text is correct. Within 10 seconds, a reader of a web page decides whether it is interesting enough. It is even more important that the most important message is at the top. The eyes often move across the screen in the so-called ‘f-pattern’. The reader will read the important headlines at the top of the page first, moving horizontally from left to right. After that there will be another (shorter) horizontal movement on the left side of the page. The last scan is a vertical movement, which then reads the left part of the content (headings, titles, etc.).

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