Many large publishers, such as Spotify or De Persgroep Media (DPG). Are busy behind the scenes with solutions that you can only use if you buy directly from them, or manage them. That’s nothing new of course. But as soon as you understand that because of cookieless advertising. You can only use segments of Google in Google products, the world of digital advertising suddenly becomes very small. The truth is a bit more nuanced, but it is still important to Cuba Email List delve into the development surrounding cookieless advertising. . Every ad comes by definition from third-party tech and requires third-party cookies to measure it.
Put simply, the argument is quickly made to make Cuba Email List old-fashioned deals with publishers. But it has been apparent for some time that the private deals and even the guaranteed deals in DSPs do not always work smoothly due to miscommunications between SSP and DSP. To illustrate, I can set up a Private Auction in DoubleClick (DSP) with DPG offering it through Xandr (SSP). In this deal, they include the formats, but also the target group and possibly the desired domains. As long as I don’t add anything on my side, the DSP side, everything is fine.
However, as soon as I add data that only Google Cuba Email List can really recognize, such as the language setting, things quickly go wrong. That could just be the reason that no bid request meets your settings and you, therefore, purchase very few impressions.If I can set so little on my end, why not just buy my impressions guaranteed? Via a Guaranteed Deal or a Managed direct purchase?Via the Programmatic Guaranteed you will receive data directly into DoubleClick or your other DSP. Then you can build real-time dashboards. Only let that argument become debatable due to the innovations of parties such as Azerion and DPG, which are working hard on APIs and self-serve platforms.