Examples of Dynamic Content

A well-known example of a website with dynamic content is Amazon. This makes suggestions based on shopping behaviour. In the example below you can see the suggestions that Amazon makes in response to previous purchases.Text on a web page can also be dynamic. You see more and more that the language on a web page adapts to that of the website visitor. For example, if you live in Madrid and you visit the website of SEMrush, Hubspot or Neil Patel, you will see the Spanish-language version of the website.You often see this on hotel websites, which are usually visited by visitors from all over the world. This is especially interesting for websites that sell products or services to an international audience, because website visitors who do not have sufficient command of the original language of the website can get to know your company better thanks to dynamic content.



Advantages dynamic content

Dynamic content aims to help the audience further along in the Iceland WhatsApp Number List customer journey and to entice them to make a purchase faster. The advantage is that you shoot less with hail and reach your target group much better. You show them content that suits them, for example by personalizing the product page. Or you can adjust the language or provide personalized advertisements. The experience is more personal with dynamic content and visitors can navigate more easily on your website, making them stay longer.Another plus is that dynamic content can have a lower bounce rate and load faster. This is good from a SEO point of view, because search engines (and your website visitors) love fast websites and usually rank them higher.

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What do you need?

The opposite of a website with dynamic content is a website with Iceland WhatsApp Number List static content. Static content is not personalized and this data is stored in HTML. Dynamic content is stored in a database and is collected by what the user shares with the website. Think of personal data such as your name, address, e-mail address, and the purchase history.To collect this information you need a Data Management Platform (DMP). Such a tool collects, stores, protects and processes data so that you can use it to create a personalized experience. First choose a DMP before you start with dynamic content. There are many platforms to choose from, well-known ones are: SAS Software, Oracle, OnAudience, Adobe Audience Manager and SAP.

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