You can make a boring subject more attractive by choosing an exciting or unexpected angle. For example, mattress manufacturer Auping links the (practical) purchase of a mattress to moments in the bedroom. “Where you are comforted when your heart is broken. And where you celebrate life.” Fill in how! Another idea: make a statement that goes against the prevailing views. Or opt for a provocative question or controversial image. Which (older) reader Kenya Email List does not remember the election poster of the Pacifist Socialist Party (PSP) ? The party no longer exists, but the photo of the naked woman in the meadow became the image of the 1970s.
9. Catch up on current affairs
Do you find it difficult to come up with a Kenya Email List exciting angle for a dry subject? Use current events as a source of inspiration. As an insurance company, for example, you can take advantage of the damage caused by storm Eunice. And IT companies can create a lot of content about hacks and Kenya Email List data leaks. Exciting and relevant.
10. Make it personal
The pension system is changing. But what exactly Kenya Email List does it mean for the normal Dutch person? Write that down. And stay away from long articles with facts, figures and product features. Instead, make your story personal . Interview a customer and add personal anecdotes. So that your potential customer can identify with your content.