Focus on Segments and Intent

Originally, many advertisers spend the necessary time to define their target groups. With the idea that advertisements.  can then be served as targeted as possible. But due to the possibilities that the internet offers. It is no longer logical to limit yourself to Philippines B2B List this online.

Audience targeting is over

It is precisely this framing that will limit  Philippines B2B List growth in many cases. Your campaign may not show good results . Within the total group of ‘women aged 30 to 40’, but it does show among the segment ‘women aged 30 to 40 who live in The Hague and use an iPhone’. By framing it beforehand, that entire segment would never have been approached. So you may not even find out what you’re missing out on.

focus on segments

The nice thing is that the focus on segments Philippines B2B List  and intentions can already be partly automatic in many cases. The algorithms of Google and Facebook are sent to constantly look at thousands of combinations. Based on (historical) data, these algorithms learn better and better which combinations work well in your case. As an advertiser you can do a lot more with this. You can implement the focus on segments and intentions from start to finish, for example showing different segments different propositions.

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