The above numbers from the research give direction to what content must comply with. But how do you start creating thought leadership content? 6 tips: Make sure your content matches the vision and themes of your organization. In this way they reinforce each other and it matches the experience Solomon Islands B2B List of your target group. Clearly map out your target audience, know what its biggest concerns and challenges are. Determine how you want to move your target group. Be aware of your current profiling. What are you currently radiating and is this in line with the authority you want to be? Adjust this as needed. Determine your story and vision. How can you guide others?
Good thought leadership
On which themes do you want to be recognized a Solomon Islands B2B List nd recognized? Start actively writing articles, white papers, opinion pieces, blogs, etc. Make sure that this content reinforces each other, create ‘share stories’ that add up to your vision. All this takes time, but see it as an investment. Not only for your organization, but also for yourself. By regularly coming out with valuable insights, you will notice that your authority grows. Good thought leadership content can rub off Good thought leadership content has depth and is valuable.
It not only makes the reader think, it also moves her. It’s not Solomon Islands B2B List safe, middle-of-the-road content, it’s allowed to rub. The recipient wants to be inspired. Save the ‘snacks’ to boost the content and don’t be afraid if an article takes up three A4 pages. The content must be brought by a person with expertise. An expert with a human tone, who is not afraid to express a point of view. That way you captivate the decision maker and she can use the acquired knowledge and insights to grow her organization. Want to delve further into thought leadership content? Do you want to learn how you can increase the authority of your organization with targeted content and a unique proposition and become a reliable player in your field? Then this free knowledge session from expert John Verhoeven is for you! View the knowledge session