Google Ads video series

Do you use online video campaigns and do you want to get more out of them? Or would you like to start and need some inspiration? In this article I will take you step by step into Panama Phone Number List the wonderful world of the video campaign. I also share some inspiring examples below.As a first tip, it is advisable to work from funnels (also called phases). As an example, I will take you through setting up Facebook and Google Ads video campaigns, where you want to Paraguay Phone Number List  attract new users to your website and you expect a certain action from them.

1. Create funnels for your video campaign

This means that you first want to reach Paraguay Phone Number List  people who may be interested in your product or service. This is what you call the SEE campaign. You can think  Panama Phone Number List of targeting interest groups, in-market segments and look-a-like audiences. It is important here that you exclude previously converted website visitors. In this SEE campaign you emphasize getting acquainted with your product or service and especially show your brand. So emphasize your USPs! For example, Faqta does this like this: You can take this a step further by also looking at interest factors. Such as clicking through to the website or interacting with your video. This will help you determine whether your video is  Paraguay Phone Number List well received, but don’t get too hung up on it at this stage.

THINK

By showing a video to your composite  Panama Phone Number List t SEE audience, you can create an audience based on the viewing behavior of that specific video. For example, you can set that someone must first have seen a video for 50% (or more), and then fall into the target group. Create a custom audience for this.

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