The results of 2020 have already provided six insights. 1. Write, but spread The results of the first Tariff Monitor prove that whoever writes stays. Even if the corona crisis hits many sectors hard. On average, copywriters recorded revenue Croatia Phone Number growth of somewhere between 0 and 10% in 2020. Almost 65% saw that the turnover grew or remained the same. Those who did feel the blows of corona often had a narrow or specific customer portfolio. If you mainly Poland Phone Number write for the catering industry, the floriculture sector or the travel industry, it suddenly became quite quiet. Specializing is always smart, but make Croatia Phone Number sure you combine large and small customers from different industries. Whoever lays his eggs among different hens will always get chicks. 2. Know your worth The rates of Croatia Phone Number professional, independent copywriters vary considerably.
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Roughly between 40 and 95 euros. Not surprising, because you have starting writers who have something to prove and experienced copywriters, who are often full or partial communication consultants. According to the Rates Monitor, the Croatia Phone Number most commonly used hourly rates in 2020 were 80 and 85 euros excluding VAT. They can invoice about 70 percent of their Poland Phone Number worked hours to clients. Copywriters are more modest than overconfident in what they ask. Especially for experienced copywriters: realize that you never only charge for an hour worked, but actually the sum of all days, months and years of experience that you bring Croatia Phone Number with you. Don’t sell yourself short. 3. Don’t mess with your rate Last year, only 5% of copywriters received a request to lower their rate. And only 3% lowered the hourly rate themselves. That confirms the idea that something like this must be unusual.
This can have a positive effect on authenticity, because less perfectly styled photos are taken in studios or beautiful places. Before you get started, determine your goals and KPIs, so that your campaign is a success! There are constant questions Croatia Phone Number about the rates of copywriters, I notice within Tekstnet, the professional association of copywriters. Questions from starting writers, but also from seasoned text professionals. Last year, two members suggested that we do some research into those rates. We immediately decided to repeat this survey every year. This allows us to keep a finger on the pulse with this Tekstnet Tariff Monitor and to Croatia Phone Number monitor developments. This is useful for copywriters and clients.