Gone are the days of simple jpeg banners. The display landscape has grown into a highly competitive market where numerous new publishers and innovations tumble over each other. All these developments ensure that we can organize campaigns in an increasingly smarter, more targeted and relevant way. But how do you determine what you need?But all those providers and innovations also lead to choice stress. Is there room for so many parties? Which platform should I use and which innovations are relevant to me? There are, of course, several possible answers to these questions and the Cape- Verde Email List impact differs per individual. In this article I explain the most important developments. With this I may provide you with some tools for your decision-making in 2022 or beyond.
e publishers enter the playing field
The basis of successful campaigns Cape- Verde Email List always lies in knowledge & data. How well do you know your user and how well can you tailor your message to it? Publishers such as De Persgroep (van nu.nl) or Vogue have been using user data with advertisers via platforms owned by Cape- Verde Email List third parties for years.
The Battle of the Giants
Google has been on top of the Cape- Verde Email List monkey rock for years. Many advertisers have become familiar with products such as Discovery Ads, Smart Display, TrueView for Action or Performance Max . However , there also seem to be some cracks in Google ‘s strong image . Colleagues comment on the quality and reliability of these products. Both publishers and advertisers have shared signals that have shaken up the market. Two Cape- Verde Email List developments stand out: