How to Use Social Media to Perfect

Determine which keywords should trigger a nationwide campaign. And which sends the visitor to the national website. Also, think of strong ads and extensions that enhance the local aspect. And think about how you make a budget available Luxembourg Phone Number for the campaigns. Are you dealing with Google Ads campaigns with many locations? I’m curious how you do this, let us know in the comments!Now is the time to start advertising TikTok as a brand. Yes, even if your target group is older than eighteen. The main target group on this social media channel is in the age category 18 to 35 years. But how do you actually advertise on TikTok? To paint a good picture: at the moment we see five million active users in the Netherlands in our data. Of these, no less than 70 percent are between the ages of 18 and 35. Twenty percent are 35+ and – you don’t expect it – the smallest target audience on TikTok (10 percent) is under 18 years old.

How to Use Social Media

Think, for example, of a telephone number that is clickable, a contact form that can be filled in, et cetera. If you do not measure anything on these pages, you will not gain insight into what exactly the visitor is doing. This makes it more difficult to optimize. Step 5. Optimize (How do you do that with many branches?) The moment you have campaigns running for 100 or more locations, it is of course also important that this is optimized. To achieve the KPIs you have set. Of course, you can check campaign by campaign and optimize this, such as raising and lowering bids. Or excluding irrelevant search terms. But when it comes to so many campaigns, it’s extremely time-consuming. Therefore, my advice would be to delve into filters. You can set up very good filters in Google Ads, based on your wishes, in order to implement optimizations in this way. Effective and it saves you time to do other things.

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An example of a filter: Let’s say you bill your Google Ads campaigns on a CPA (Cost Per Acquisition). You want to know which keywords have clicks (and therefore incur costs), but have a CPA that is far above target. In this example, I assume a CPA target of €25. You want to see the keywords that have had more than 100 clicks have at least 1 conversion and a CPA that is higher than €75. My advice is to use filters where you can also say omething about the data, because with a minimum number of clicks of, for example, 10 there is not much to say of course. You can build such a filter as follows: google ads filter With 3 filters set, I then see the keywords that I would like to optimize by, for example, lowering the bids. Google Ads for many locations: well-thought-out choices Setting up Google Ads campaigns for many locations requires well-considered choices.

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