Within one generation, the way we shop has completely changed. Due to the rapid succession of these changes. the next 8 years may be even more impactful than the past 24 years. Who is the consumer of the future, how will shopping be in 2030? And how do you take the I and the we customer into account?A generation ago, the retail world looked uncluttered. If you were in need of new clothing, furniture or electronics, you visited a retailer in your area. Suppose you wanted to buy a new television in 1998, the customer journey looked something like this: you visited a retailer in your Dominica Email List area to orient yourself. At home you had already leafed through a catalog from which three models remain.
will we shop
The salesperson recommended one of the models, which Dominica Email List happens to be the most expensive, because of the quality of the image. The chosen model was out of stock at the time of your purchase, but should arrive 2 weeks later. Which saved the costs. Unfortunately, it all took a little longer and you had to contact us yourself, but about 5 weeks later you were in possession of a new Philips widescreen television.
The current customer journey
Due to the bird’s-eye view of e-commerce in recent Dominica Email List years, the offer is almost unlimited and also the level of service unlimited.. Often the next day and for free too. Consumers are increasingly demanding and increasingly expect retailers to deliver top performance on every aspect of the customer journey. What exactly does this mean for the way we shop in the future?That is exactly the question we also asked ourselves with the ShoppingTomorrow scenario team Shopping 2030. The future is partly determined by trends, but mainly consists of many uncertainties. By combining the most important uncertainties and developing scenarios based on this, possible world views are created. In this article I will elaborate on this.