Within one generation, the way we shop has completely changed. Due to the rapid succession of these changes, the next 8 years may be even more impactful than the past 24 years. Who is the Guatemala Email List consumer of the future, how will shopping be in 2030? And how do you take the I and we customer into account?
The current customer
A generation ago, the retail world looked uncluttered. If you were in need of new clothing, furniture or electronics, you visited a retailer in your area. Suppose you wanted to buy a new television in 1998, the customer journey looked something like this: you visited a retailer in your area to orient yourself. At home, you had already leafed through a catalog from which three models remain.
journey
The salesperson recommended one of the models, which happens to be the most expensive, because of the quality of the image. The chosen model was out of stock at the time of your purchase but should arrive 2 weeks later. The sales employee suggested that the television be picked up in the store, which saved the costs. He would call when your new acquisition could be picked up. Unfortunately, it all took a little longer and you had to contact us yourself, but about 5 weeks later you were in possession of a new Philips widescreen television.
