Increasingly ‘data-driven’

The trend towards data-driven marketing has been present for several years now. Every marketer knows that it is essential to have insight into the data . To be able to act on it quickly. In theory that is, because in the image above  .Has insufficient skills in-house in the field of data and analytic matters. Also, 1/3 of the marketing managers indicate  Guyana B2B List that they do not trust their own data . According to a blog from NIMA B2B. Screenshot of. Chart showing ‘30% of marketers don’t trust their own data’. Source: Adversity .

The marketing tools

It is therefore inevitable as a B2B marketer to Guyana B2B List  invest in knowledge in the field of data-driven marketing. 3. The marketing tools are better integrated Recent years have been dominated by a strong growth in all kinds of marketing technology tools. There are now more than 9000 different tools available, of which more than 3600 European solutions . 9000 marketing technology tools in a row.

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Focus on data integrity

Source: Martechalliance (Click on the image for a Guyana B2B List  larger copy.) In 2022 we will increasingly focus on integration of the tools. Because only if you integrate the tools you will get full insight into customer touchpoints , multi-touch attribution and the ROI on your marketing. The tools that are often integrated first are CRM systems, marketing automation and lead generation tools and platforms. Where one organization has opted for a best-of-breed solution (to have the best package for every component), the other organization has chosen an all-in-one solution (an all-in-one package, such as Microsoft ,

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