It’s a poorly kept secret that DPG is dissatisfied with Google’s SSP and would like to say goodbye to it. In 2021 it slowly became clearer why they are still waiting. They want to make the alternative as attractive as possible for advertisers. And to be fair, she succeeded.De Persgroep already has a platform (DataLAb) where you can create your own target group segments and prepare them for a campaign. You can manage this or have it Mauritania Email List booked through your DSP. These segments come directly from the available data from DPG.
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Even cooler is that you can upload your own data Mauritania Email List from your own customers and match it with all logged in DPG users. Fully anonymized and AVG-proof of course. Yet in this way you can build very relevant look-a-like target groups within the domains of DPG.On top of this platform, they are working on a content-first contextual innovation. The goal is to no longer get terms and keywords from editors that you have to match your targeting to. Smart bots read pages and match the content to your keyword lists. This gives you a better chance of a greater reach, but you can also exclude “dangerous” terms for your brand.
Finally, De Persgroep is working on more platforms Mauritania Email List (including a creation and self-service purchasing platform) with the intention of combining all these resources (and more) under one comprehensive platform: DPG Ads.