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Do you want to switch campaigns and/or advertisements on and off on a regular basis, for example every weekend? So both enabled and interrupted rules. You can also set rules from here, but you can also do that in a different way. I will come back to that later in this article. View automated rules in Google Ads When do you use automated rules? Are you frequently Tunisia Phone Number enabling or pausing campaigns, ad groups, or keywords? Or do you often  adjust bids so that your ads compete again for an impression on the first page of search results? It’s under “bulk actions” in your Ads account. But the aforementioned examples are not the only actions that you can have automatically performed in bulk. Below I list a number of actions in combination with situations for which you can use the automated rules.

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Here you can see all the rules that you set for the account in one overview. The rules ensure that you can make your campaigns and advertisements far ahead. But they only turn on and off when you want them to. For example, do you want to offer a 20% discount on products in your webshop as a gift to all fathers on Father’s Day? (line 1) and switched off again at 11 p.m. (line 2). Keep in mind that the times you enter are not the exact moment of switching on or off. If you specify that ads can be turned on at 7 a.m., they will be turned on between 7 a.m. and 8 a.m.

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They ensure that you can use your time more efficiently. And that’s what we all want, right? I would be happy to explain to you exactly what automated rules are and how you can use them. After reading this article you can immediately start automating actions. And then you’ll soon have time to delve into developing new strategies for your campaigns or finding opportunities to achieve even better results. What are automated rules? The term ‘automated rules’ actually says exactly what it is. This allows you to automatically make changes to your Google Ads account based on settings and conditions. It actually works on the principle of ‘if-then’. If X is met, then Y is executed.

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