For additional explanation, you can link to another page on your website. Or you can save your explanation for the next article. This way you layer your content and avoid lengthy texts.Tip: include your client in such decisions. I myself notice that a text often becomes more complicated and longer due to the feedback from my Jordan Email List customer. You avoid this by being clear about your goal in advance.
3. Use emotion in your text
I write articles for a pension provider about the Amounts Jordan Email List at once, which will probably come into effect on 1 January 2023 and is part of the new pension system. Not very exciting, indeed.But a lump sum basically just means that you can withdraw 10% of your pension in one go. You can, for example, travel with it, or renovate your house. See, that already sounds a lot more appealing.
Keep your mother or neighbor in mind
Creating content is empathetic work. You have to Jordan Email List put yourself well in your target groups. What do they want to know? What prior knowledge do they already have on the subject? And what questions are they looking for an answer to?You can conduct interviews or surveys for this. Don’t have time for that? Then do online research. In addition, it helps to keep in mind someone you know, who falls under the target group. Your mother, for example. Or your neighbor. What would they like to know about the subject? So I let people say what they would do with such a lump sum. And I add some feeling to that. For example: “With 10% of my pension I would make a gift to my children. So that Jordan Email List they might one day buy a house. That’s so hard these days. I can help them a little with a donation. I think they really deserve that.”
