Older target groups like to watch online videos at their own chosen time. Without having to take long television broadcasts into account on a fixed schedule. So it doesn’t help to Latvia Phone Number List make hours-long videos, similar to a television format. Create multiple shorter videos that can be viewed at any time of the day.
4. Don’t forget social media
We mainly associate social media with younger generations, but nothing could be further from the truth. Older target groups are increasingly on social media. For example, people over 55 spend more time on Facebook than the target group between 18 and 24 years old and they can also be found on Instagram, Twitter and Snapchat. So you have many channels at your disposal for sharing your online videos. With the most important rule: don’t forget your social media channels. Latvia Phone Number List
5. Make navigation simple
Is the target audience supposed to perform an action after watching the video or even in the video? Then make this as clear as possible. While younger target groups have grown up in an online world, it is not second nature to older target groups and therefore not so obvious. Explain in your video that viewers can perform an action after watching the video, or if it is an interactive video , while watching the video. For example, use a voice-over or animations to emphasize that they can click on something or fill out a form.