The market is becoming more and more mature. The number of Dutch podcasts is relatively small and the demand is increasing. Podcasting company budgets are rising and ways to monetize it are increasing. Niche podcasts are still little used in the Netherlands. I expect these to increase in number and variety in the coming years. Depth and authenticity will play an increasingly important role in the coming years. Consumers are Armenia Email Lists looking for stories behind brands and companies. A podcast can play an important role in this, because it lends itself to telling (background) stories. Innovations and new technologies are making it easier for creators and listeners to create and listen to podcasts.