Companies should stop steering the time someone arrives at the office. Is that a KPI that directly influences the bottom line? Is that what people are paid for? Is that something that makes customers happy? It is not directly relevant and also gives the wrong signal. In the end it is not about presence . But the output is central. To get people’s focus on output. It must be clear on all fronts from within the company that this is the primary . Saudi Arabia B2B List
The key to success
Beware of people being too strongly guided by sub-objectives . Such as the result from Google Ads as a channel . The conversion percentage that is achieved. These individual KPIs are always related to the total. Everything is related to each Saudi Arabia B2B List other. So it is especially important that everyone within the team focuses primarily . On achieving the overarching objectives. For example, cannibalization could allow Google Ads to grow at the expense of SEO. Which is obviously not in the company’s best interest.
20. Culture remains
Besides the fact that many more things are automated, people still make the difference. The culture in which they operate also largely determines the success that follows from all the strategies, plans and actions that are devised. The culture within a company is ultimately always the most decisive for success.