Saying you’re there for your resident is very noble and might be obvious if you’re a local driver. It is more powerful if you just show this. When a relationship of trust is under pressure, words hardly make an impression. Practice what you preach. You not only say that you are there for your target group, you also do it. Several mayors have understood this well.On January 12, 2022, Wouter Kolff (mayor of the municipality of Dordrecht) openly supported an action by local entrepreneurs. Kolff gives an important signal here: ‘I hear you, I see you, I understand you and I am there for you.’ He does this empathically and diplomatically, gives his support, but in the meantime also (subtly) points out the measures in force: ‘In Liechtenstein Email Lists the meantime, I call on everyone to adhere to the corona measures in force.’
2. Let someone else tell
The largest active group of users on social media consists of people between 14 and 60 years old. This group takes a message for truth when told by a peer rather than a company. A message Liechtenstein Email Lists from the government is usually questioned in the current zeitgeist.So how do you ensure that your message gets through? By working together with residents or other key persons with whom the target group can identify. At the end of last year, the Municipality of Oegstgeest campaigned on the collection of organic waste.Residents of Oegstgeest show the complete GFT processing process in short videos.
your story through social media
From separate collection and collection, to processing Liechtenstein Email Lists the waste into new raw materials. In this way, the municipality shows that everyone can contribute to a better environment, but indirectly also to lower costs for residents and businesses.Then we can still hear you thinking: influencers. Enzo Knol. That’s priceless. Correct. So look closer to home. A local ‘known’ person can generate a large reach for a municipality and increase your credibility.