Pakistan Mobile Number How to Prepare Your Ecommerce Business for a Cookieless Future

By now, you’ve probably heard about the cookieless future. We’re entering a new era in which third-party cookies, a crucial component of Pakistan Mobile Number digital advertising and analytics, will be deprecate across many of the world’s leading web browsers including Safari, Chrome, and Firefox.

Ecommerce professionals are being challenge to rethink fundamental issues around ad targeting, measurement, and cross-channel attribution – all of which will be made increasingly difficult over the next 12 months.

This article focuses on the implications these changes will have on ecommerce and the specific steps businesses can take now to prepare for the end of third-party cookies in 2022.

No More Workarounds

Companies like Google and Facebook have built their entire businesses on collecting user data and made billions in the process.

But as we’ve been able to deliver relevant ads to consumers across the web, there has been an erosion of trust.

In fact, 76% of consumers stated that they are more concerned than ever about privacy when Pakistan Mobile Number browsing the web. At the same time, 49% of industry professionals listed cookie deprecation as their top media challenge in 2021.

If our industry doesn’t evolve to address the growing concerns people have about their privacy and how this is being used in advertising, we risk the future of the free and open web.

This is why Google has now also confirmed they are not planning a workaround and will be sunsetting the use of third-party cookies from 2022.

How Will This Impact Ecommerce?

Pakistan Mobile Number
Pakistan Mobile Number

Identity is fundamental in the highly measurable world of ecommerce. In a world without cookies, even seemingly simple questions become hard to answer.

This makes it tough to Pakistan Mobile Number measure ad impressions, frequency, and classify new vs. returning website visitors.

Industry giants such as Google are putting forward potential solutions such as FLoC, which will essentially group users together into cohorts who share a group identifier.

But as of early 2021, no single solution seems to have gathered significant momentum and none would tackle the major issue of cross-platform identification.

Illustration in Google’s FLoC paper

As we run into challenges with user identification, it inevitable that advertisers will struggle with the same level of targeting granularity they’ve been use to.

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