Perspective & Show Empathy

Many entrepreneurs find it difficult to conduct sales conversations. Especially when a service has a high price. Often the wrong questions are asked. Entrepreneurs fall into a pitfall and immediately start giving advice or coaching. In this way, there is a huge chance that the other person will not become your customer. How do you conduct a good sales conversation? To get ‘yes’ to your offer, the customer really needs some Norfolk Island B2B List specific things from you. Before the conversation starts, your interlocutors count on the fact that they have to make a large investment to achieve high results. In the conversation it should be completely clear why they need help. And why you are the one who can best help them.

Your customer’s journey

It is important that you first understand the journey your potential customer is taking before requesting an interview. The See-Think-Do & Care model is a good model for Norfolk Island B2B List  mapping this journey. People first enter the awareness phase (the See phase). They become aware of a particular need. They may come across an online advertisement that triggers them and fuels their need. From there, they often continue online research into the various options that will help them. They will orientate themselves, look for relevant information, read interesting blogs and view reviews from other customers (they are now in the Think phase, also known as the Consideration phase).

Being visible for your company online

It is very important for your company to be  Norfolk Island B2B List visible to your potential customers online at this stage. You can share interesting content about the problems and challenges your ideal customer has. What is important for your online marketing is that you highlight a different angle every time. So don’t share general, standard information, but choose a specific bracket that makes you super interesting. People become curious and see you as the expert in your field.

 

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