Purpose of Your Report

Here we immediately have a tricky point: the readers of your reports often have less time than they would like to go through your text. This means that from all the material at your disposal you should choose the information that is most important to your readers , who are often also the decision makers . And that you have to think Azerbaijan B2B List  about how you present that information in such a way that it is quickly comprehensible to your readers .

offers guidance

It is important that you not only have Azerbaijan B2B List  a good idea of ​​who the readers are, but also what the purpose of your report, advice or memo is. For example, if you are writing a memo as the basis for a discussion, the reader will have different information needs than if you are advising on new policies.

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The policy circle 

Now, of course, it’s not convenient if you  Azerbaijan B2B List first have to call all readers with every report, advice or memo you write to ask what information they want. You can accurately predict that yourself. How? By looking at the policy circle. Your report, advice or memo always fits in with a certain point on the policy circle. And with that you know what questions you can expect from the reader. I give 3 examples: a discussion memo, an advice and a progress report.

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