Good retention figures should always form the basis. However, that does not always appear to be the case. The acquisition costs per customer are now very much on the minds of many advertisers. Strangely enough, this unfortunately North Korea B2B List does not apply to the retention figures. It is often clear what the first order yields, but if you ask the question what a customer will yield over several years, it often remains silent.
The margin you make as a retailer on North Korea B2B List the sale of one telephone or television will often not differ that much. But, if the customer orders something from you 5 times a year, and only 2 times from the competition, the differences suddenly become very large. The basis for a huge flywheel is then quickly laid.
Many large parties have seen this early on and have acted accordingly in the implementation of their strategy. Amazon promotes retention with Amazon Prime, among other things. Bol does that with Bol.com Select. With these retention programs they are able to retain customers for longer, earn more money from these customers and are therefore able to invest more money in the acquisition costs of a new customer.