Knowing which data is important is step 1. Retrieving and organizing the data is step 2 (and 3). Fortunately, this is easy to do.To have all the relevant data, you just have to make sure that the video statistics are loaded into Google Analytics. You can link different video players to Google Analytics by entering Djibouti Email List a UA code (tracking ID). But when using YouTube, this is not necessary and your video statistics are already loaded automatically. You can find the video statistics via Google Analytics under ‘Events’.Also good to know: you can display all statistics nicely in dashboards by using Google Data studio. Handy for your own archive or to present to your team.
Rate videos? Look at
Videos on your website can do a lo t Djibouti Email List for your brand. But they are always part of the relevant page and ultimately of your entire website.Videos are successful if they contribute enough to your Page objectives. The function of website videos may vary depending onthe purpose of the page. 2 examples:You may want to mainly inform, inspire or convey an atmosphere on a certain page. Video is an excellent tool for this.This is above all an engagement tool and not an ‘aggressive’ conversion tool. With video you generate engagement with your brand and strengthen your image. The long-term value of this cannot be underestimated.
your website goals!
To a certain extent, this value is difficult to measure. Djibouti Email List This way you don’t know which viewer will come back to you later or recommend you to friends by seeing your video. But you can see an immediate increase in engagement with your brand. How?These are all indications that the video has generated more engagement, which is closely related to the brand preference of your visitors. And this brand preference is – in the short and long term – important for your conversions.