We continue to see the short (entertainment) videos: Snapchat Spotlight, YouTube Shorts, Reels and TikTok. Even on Pinterest, we’re going to see Pinterest Idea Pins. YouTube Shorts work so well because they fuel a longer video.In addition, more and more people are making videos, photos and graphics with their phone and these videos are increasingly viewed on mobile. So: video content must be optimized for mobile. So make your videos square or vertical.Precisely because more and more videos are made with a phone, videos are also becoming more authentic and personal. It doesn’t all have to be slick. Real videos do well, such as a behind the scene . This week I saw with my own eyes the proof of this trend Kiribati Email Lists that speaker Pelpina Trip mentioned.
mobile-first
Before the announcement of the new season of the Kiribati Email Lists TV program ‘Weerver met je Huis’, I asked presenter Kees Tol to make a video ‘behind the scenes’. I shared it for vtwonen on Instagram Reels and guess what? It became the most viewed video to date: with a whopping 459k views! Now I understand that you think: but Kees is famous and ‘Again in love with your house’ is known… and vtwonen has many followers… All true… But this video received about 2.5 times as many views than our average.Do you want to know how to make an Instagram Reels? In this article Pelpina explains it to you using a video.
4. Live video shopping
Kirsten Jassies indicated it, but Pelpina also sees Kiribati Email Lists live video shopping as a trend. In China they have been doing this for years. While there are talks about products and people can ask questions, you can view product details and choose other colors and sizes in the stream. From the stream you add products to your shopping cart and pay immediately. More and more companies are experimenting with this (TikTok, YouTube, Amazon). Interesting! Do you want to read more about this? Here you will find some examples of Chinese live streams.
