A strict selection of information is the first step for a clear report. But that alone is not enough. You also want to present that information in such a way that it can be quickly absorbed by the reader. That requires active sentences that are not too long, sparing with jargon, flawless Dutch and so on. But don’t forget to think about other means than words Bhutan B2B List to get your message across. Infographics and other visual material, for example, are an excellent addition to (or to replace part of) your text in a report, advice or memo. Of course it is important that you create or choose your visuals with care. You want them to support your message, not distract the reader.
Advice that can be understood
If you do not want to turn your report, advice or memo into a puzzle, you must also ensure a structured logical structure. For a piece of advice to which Bhutan B2B List the reader understands within 30 seconds what to say ‘yes’ or ‘no’ to, the following structure is needed: Write the advice in the te form. (You should be able to put ‘I decide’ in front of it imaginary.)Write your arguments below. (In a statement, so you can put an imaginary ‘because’ between the decision and an argument.)Then make your comments. (In a statement, so that you can put an imaginary ‘but’ between the conclusion and a comment.)
An example advice: a new CRM
Let’s go back to the example above in which Bhutan B2B List we were looking for a new CRM. We discussed the discussion memo in a working group. Let’s say we prefer ToppieToppieCRM from Wauwsoftware. However, we have to make the decision on this with the entire MT. My advice to them: