There are always people who have a hard time placing your brand, unless your name is Coca-Cola or Tesla. Are you a brand for the masses? Or do you stand for exclusivity? Are Chile WhatsApp Number List you cheap or high quality? By partnering with a brand with similar values, you can strengthen your own brand.
If you work for a sustainable Chile WhatsApp Number List Dutch clothing brand that primarily focuses on city dwellers aged 25-40, you should seek out a partnership with a sustainable Dutch bicycle brand that focuses on the same target group. Because you are both sustainable and Dutch, you strengthen these elements of your brand DNA. The better you know your target audience, the easier it is to find a suitable joint promotion partner. Do you find it difficult to find a match? The brand probably advertises in exactly the same magazines and online platforms as you and you will find many similarities in brand photography.
4. Extra income
Is your website generating a disproportionately Chile WhatsApp Number List high reach for the partner? Then you can ask for an advertising fee! Make a presentation of your brand, your target group, number of visitors and the success (turnover, growth, satisfaction) of your website. Show your potential partner how to piggyback on this success. For example, by placing a clickable banner in the top right corner of your website for two weeks, which will give it extra exposure and traffic. If you want to maximize ad revenue from your website, you can also sign up to the Google AdSense network. If Google approves your website, third-party ads will be shown on it and you will receive a fee. The disadvantage of Google AdSense is that you have limited influence on which advertisements are shown. And you miss out on other mentioned benefits of joint promotions, such as greater reach through a partner. You also miss possible offline income.