It’s a poorly kept secret that DPG is dissatisfied with Google’s SSP and would like to say goodbye to it. In 2021 it slowly became clearer why they are still waiting. They want to make the alternative as attractive as possible for advertisers. And to be fair, she succeeded.De Persgroep already has a […]
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For a long time Quantcast only worked on a managed basis, a collaboration in which everything is outsourced and there is no longer any control over budgets. Also known as direct purchasing. However, since 2020 they have been offering a Self Service platform for the Performance Product. (Only in the US, the branding […]
With Bing Advertising, Microsoft has a major interest in acquiring a share in its own auction system. In this way, they can combine the data acquired from users’ browser, email products and msn.com into an AI model and serve ads. That they are making considerable progress is apparent from the acquisition of Xandr (formerly […]
Gone are the days of simple jpeg banners. The display landscape has grown into a highly competitive market where numerous new publishers and innovations tumble over each other. All these developments ensure that we can organize campaigns in an increasingly smarter, more targeted and relevant way. But how do you determine what you […]
Finally, we believe that it can really help if you really dare to be yourself. Among influencers on social media, we see that the more raw, unedited content is particularly successful.So don’t opt for a Malawi Email Lists professional camera crew and a tightly directed edited video for your annual Christmas message, but […]
. Among influencers on social media, we see that the more raw, unedited content is particularly successful.So don’t opt for a professional camera crew and a tightly directed edited video for your annual Christmas message, but present yourself vlogging in selfie mode. Your message comes across much more personal, so […]
Finally, we believe that it can really help if you really dare to be yourself. Among influencers on social media, we see that the more raw, unedited content is particularly successful.So don’t opt for a professional camera crew and a tightly directed edited video for your annual Christmas message, but present yourself vlogging […]
To reduce the distance to your resident, entrepreneur or another stakeholder, you will also have to embody your target group. Scroll through your timelines. Do you mainly see older, white men? Or rather young, handsome people with the accompanying Prodent smile? Nothing against older white men, or against Macau Email Lists President, but […]
Saying you’re there for your resident is very noble and might be obvious if you’re a local driver. It is more powerful if you just show this. When a relationship of trust is under pressure, words hardly make an impression. Practice what you preach. You not only say that you are there for your […]
Since the well-known C-word came into the picture, public confidence in the government has fallen sharply. Now that the corona crisis seems to be coming to an end, you can gradually start to wonder how you can regain that trust. Using social media is a great way to start. How do you do […]
Together with an agency, the University of Antwerp devised 5 experiences at 5 locations in Antwerp in which the ‘future had to come to life’. These locations are well-known spots so that students get to know the city. Because redesigning AR applications is time-consuming, the University chose to adapt existing models. A number […]
2 trends that are close to each other: social commerce and AR. We already saw on Instagram and Pinterest that many brands add product tags to content, making it possible to make a purchase directly from the app. What we will see more and more: selling via live streaming. We saw before […]
We continue to see the short (entertainment) videos: Snapchat Spotlight, YouTube Shorts, Reels and TikTok. Even on Pinterest, we’re going to see Pinterest Idea Pins. YouTube Shorts work so well because they fuel a longer video.In addition, more and more people are making videos, photos and graphics with their phone and […]
Social media has changed faster than ever in the past 2 years. If you were just used to the shift from your Insta feed to Instagram Stories, Reels came into play again. And if you just discovered how TikTok works, we are already being dragged into the world of AR.The latest trends […]
If you ever put a password for a new colleague or other sensitive information in the mail, the confidential mode in Gmail is a great solution. You activate it by clicking on the icon of a lock with a clock at the bottom of your mail window.This mode allows you to […]
Another way to bring order to chaos is to use aliases of your own email address. For example, if you register for a newsletter or download a PDF for which you have to leave your email address.Because did you know that you can just add a + sign to your Gmail […]
Filters are a useful means of distinguishing between certain types of emails. Especially if you combine them with a label. This way you can see at a glance what an email is about or comes from.You have to start somewhere with such filters. Therefore, keep an eye on your incoming mails for a […]
In general, I have little patience to read a manual or really immerse myself in a tool. That’s why I sometimes mess around. So was my Gmail. But in the course of time I have discovered some (sometimes very simple) tricks through colleagues and the internet to work smarter and faster. In this article, […]
As early as 1978, the researchers Langer, Blank and Chanowitch discovered the power of the conjunction because . Or actually they found that you get what you want sooner if you use because in your message and follow it for a reason. However stupid or strong this reason may be.Chances are you’ve heard of this illustrious […]
How is it possible that even a nonsense reason behind the word is checked off as valid in our subconscious brain? Because it can be traced back to childhood. To be precise, to the why phase that almost every 3-year-old child goes through. If you have children, this is probably […]
Wondering why you should read this article about conjunction? Because you can strongly influence your conversion by using the 5-letter word smartly . Why would you want that? Because by influencing your conversion you achieve optimal results. Why? Therefore.The purchase of a product or service is often accompanied by change. People naturally resist change. Why? Because change often […]
As a society, we are becoming increasingly aware of the impact our behavior has on the environment. Nevertheless, we mainly place the responsibility for sustainability outside ourselves. That is primarily a task for producers and governments, we only point to the consumer in third place, according to consumer research by Eritrea Email […]
Due to the bird’s-eye view of e-commerce in recent years, the offer is almost unlimited and also the level of service unlimited. Often the next day and for free too. Consumers are increasingly demanding and increasingly expect retailers to deliver top performance on every aspect of the customer journey. What […]
Within one generation, the way we shop has completely changed. Due to the rapid succession of these changes. the next 8 years may be even more impactful than the past 24 years. Who is the consumer of the future, how will shopping be in 2030? And how do you take […]
When you think of LinkedIn, you quickly think of: business channel, building a network and gaining knowledge. But maybe also to… boasting? A study by Newcom (2021) shows that LinkedIn will hit 5 million users for the first time in 2021. This continues to increase the number of LinkedIn users. In addition, your contribution on Congo […]
As described, the fate of Dutch retail for the next ten years is still uncertain. There are many factors that are far from all mentioned in a single article. Nevertheless, entrepreneurs can at least ensure that it is not due to the customer experience. Using general tips and smart analytics, customer data […]
It may not come as the biggest surprise. But the saying ‘to measure is to know’ also applies here. Collecting customer data is the foundation of every CX strategy. The more data you collect, the easier it is to meet your customer’s needs. Knowledge is also power. But in the […]