A disadvantage of video is that you have fewer opportunities to polish off beauty flaws. This is how you rewrite a crooked sentence in an El Salvador Phone Number blog post. In the event of a crackling microphone in a corporate video, the entire recording has to be re-recorded. However, the advantages far outweigh the disadvantages, concludes Wyzowl in State of Video Marketing 2021. Here’s what marketers are saying about video marketing ROI: 86% get more traffic to the site. 94% say consumers understand their product or service better. 78% say they sell El Salvador Phone Number more thanks to video. 87% say the return on investment of video is positive. 43% say help desk load is reduced thanks to video. Marketers are therefore very pleased with the ROI of video.
The Mobile Era
But how do they measure that? Wyzowl asked about that too. Here’s how surveyed marketers measure video success: 63% of the surveyed marketers looked at interaction (such as shares, comments and likes). 58% rated the range. 29% of respondents El Salvador Phone Number considered direct sales when determining ROI. What is striking about these figures is that direct sales only count to a limited extent when measuring effectiveness. Possibly because marketers can’t measure it properly. There is still much to gain. Getting started with video marketing in 2021 Wyzowl’s research also looks to the future. And here, too, interesting El Salvador Phone Number figures come out: Of the marketers who don’t use video, 81% see the benefits. Budget isn’t really a factor as only 17% think video marketing is too expensive.
According to the company, the message Afghanistan Phone Number also comes across much better than with text. With the same message in text form, this is only 10%. In short, video is much more effective, the company says. What does video marketing actually deliver? Promoting products and services with video is not the easiest way of marketing. A PC or laptop is sufficient for a blog article, newsletter or SEO campaign. With video marketing you need El Salvador Phone Number more stuff, such as a good camera, microphone and lighting. Although nowadays you can make great videos with your smartphone with some creativity and perseverance. Sometimes you need a lot of video equipment. In terms of recording equipment, there is still quite a bit to consider when it comes to video marketing. Of course you can also just grab your phone and get started.