These Will Be the Trends

Many changes are coming for the B2B marketer of 2022. There is more focus on data, recruiting people is becoming more difficult . We are using more and more tools that are (finally) integrated. In 2022, the marketing budget of B2B marketers will be around 10% of turnover. That is a considerable amount and all the more reason to list the 5 trends for the new year. It is no longer news that marketing in B2B is increasingly similar to B2C. But the focus areas Belgium WhatsApp Number List of the average B2B marketer are certainly different. In the B2C market there is a lot of focus on e-commerce and branding.

1. Recruitment marketing

Last week it was announced that unemployment in Belgium WhatsApp Number List the Netherlands has reached its lowest level ever. In America, there is already talk of the ‘ Great resignation’ .In other words: more and more employees are resigning voluntarily. During the start of the corona period. Everyone was happy to remain employed, but that is completely reversed in 2021 . The unemployment rate in the Netherlands is currently around 3% . Within B2B people can easily find another job at the moment. That is something that applies in many functional areas. Not only within IT,


On a more prominent role

It will therefore also become increasingly difficult to Belgium WhatsApp Number List find people in the B2B sector. The focus will therefore increasingly have to be on recruiting staff, in addition to the primary task of finding new customers.  An important focus for B2B marketers in 2022, because this will be one of the most important challenges.

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