We are massively embracing technological solutions to make our (working) lives easier. Especially now that it is becoming more normal to work remotely. But the adoption of new technology is often not without a struggle. The success of innovation projects usually stands or falls with effective communication between different stakeholders, also on a technical level. Unfortunately, the difference in knowledge of or affinity with ICT sometimes proves to be an obstacle. In this article I give 5 tips on how to include colleagues with less technical knowledge in your innovation process.
communicate in a targeted manner
Innovation projects can involve various stakeholders, with different backgrounds and expertise. It is essential that they all understand exactly what the technology entails, how it can be used and what benefits it offers them. In order to Venezuela B2B List create support, it is crucial to also discuss possible challenges and areas for attention and to sketch a realistic picture of the potential impact and intended results. After the start of the innovation process, it is then important to guarantee involvement by providing regular updates. This may sound very easy, but in practice it turns out to be quite difficult. Especially when there are people with different technical knowledge levels.
Tip 1. Know your target audience
It starts with an understanding of the knowledge level and information needs of the stakeholders involved. This understanding helps to communicate as efficiently as possible. You don’t have to dwell too long on things they already know and you can specifically explain how new concepts fit in with that.With a target group with varying levels of knowledge, it is an art to find the right balance between simplicity and depth. You don’t want to lose less technical people in the conversation. And at the same time provide the technically skilled people with the right details.