Thought Leadership Content Good?

Because only 15% of decision-makers rate thought leadership content as very good or excellent, this means that as an organization you have to work to share high-quality content with your target group. So the bar is high. What actually makes this type of B2B content good? Walt Disney once said . The decision-makers surveyed agree with the legendary entertainer: thought leadership content should be ‘entertaining’, provided it offers sufficient intellectual value. Edelman concludes: “ 87% of buyers say that thought leadership content can be Tonga B2B List  both intellectually rigorous and fun to consume at the same time.

Edelman-LinkedIn B2B Thought

In addition, decision makers strongly prefer Tonga B2B List  a human tone over a formal tone (64% versus 36%). They also prefer to see a person with a clear point of view bring the story, rather than a brand or logo (67% versus 33%). It’s good to know that 81% of decision makers even require the content author to be provocative. Knowledge leaders should therefore absolutely excite their readers.

Tonga B2B List

Leadership Impact Study.)

In addition, the content should not be Tonga B2B List  overstated (77%) and it is highly appreciated if the burden of proof from third parties is included (80%). And to reiterate an important point: 46% percent indicate that they label too salesy content as low quality. The reader can really make the link between the article and the sender’s offer.

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